DALLAS — It’s not Cinco de Mayo without guacamole. Avocados From Mexico™ (AFM), the amount one promoting model of avocados in the U.S., is partnering with Mission® and Modelo® to aid purchasers flip their Cinco festivities into CincOMG-worthy celebrations.
The shopper software from the #AlwaysGood avocado brand name celebrates Cinco de Mayo, the next greatest intake situation in the U.S. for avocados and guacamole1. In fact, avocado intake in the course of the initially 4 months major up to Cinco de Mayo has grown +27% above the last 5 several years in accordance to information from Nielsen2. The partnership among the three iconic manufacturers is fueled by exciting in-store shows, client financial savings, sweepstakes, digital and social activations to encourage purchasers to generate scrumptious party treats and recipes. The program launches in-retail store beginning April 11 – May 9, 2022.
“Cinco de Mayo represents a fantastic possibility to showcase the essence and origin of Avocados From Mexico – the spirit of Mexicanity,” said Stephanie Bazan, Vice President of Shopper and Trade Advertising at Avocados From Mexico. “It’s important for us to connect with shoppers as they get prepared to celebrate this holiday getaway with buddies and family members. And by partnering with great avocado pairings like Mission chips and tortillas and Modelo beer, we’re earning it convenient for buyers to discover all the necessities they will need for Cinco get-togethers.”
AFM’s partnership with Mission and Modelo produces an in-keep Cinco vacation spot by combining 3 merchandise central to Cinco celebrations. In point, Cinco shoppers double their basket invest when acquiring chips and avocados. They also invest 1.7x additional when buying beer and avocados, in comparison to when avocados are not in the basket.3 Cinco de Mayo avocado buyers are also repeated shoppers, producing 19.4 excursions for every calendar year when compared to the ordinary avocado shoppers at 10.7 visits for every yr.4
The Cinco shopper software provides irresistible pleasure which include:
- Shopper Discounts: AFM, Mission and Modelo will offer coupons to save $1.00 when you invest in a person (1) bundle of Mission Tremendous Delicate Flour Tortillas or Brown Bag Chips and two (2) Avocados From Mexico. Moreover, a rebate to earn $6.00 when you acquire one particular (1) Modelo Especial® or Modelo Negra® 12-pack or bigger, two (2) Avocados From Mexico and any one (1) Mission Tremendous Soft Flour Tortillas or Brown Bag Chips.
- Sweepstakes: Enter for a prospect to get a curated recipe box including an Avocados From Mexico Molcajete, Mission Tortilla Warmer, and a present card for the buy of Modelo.
- Electronic/Social Activation: Interact with AFM, Mission and Modelo by Instagram, Twitter and Fb for tasty Cinco recipes.
To find out extra about Avocados From Mexico’s robust 12 months-round promotional actions and internet marketing endeavours, visit www.avocadosfrommexico.com/shopper.
About Avocados From Mexico™
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Affiliation (MHAIA), fashioned for the objective of promotion, promotion, public relations and investigation for all stakeholders of Avocados From Mexico. Beneath agreements, MHAIA and the Affiliation of Avocado Exporting Producers & Packers of Mexico (APEAM) have blended assets to fund and take care of AFM, with the intent to present a focused, extremely- effective and productive internet marketing software in the United States. AFM is headquartered in Irving, Texas.
About Mission Foods
Mission is a world wide brand name of tortillas, wraps, flatbreads and chips, with existence in 112 nations around the world all over the planet. Mission Foodstuff offers a vast portfolio of corn and flour tortillas, wraps, flatbreads, naan, pita bread, chapatti and pizza bases, as well as other food items merchandise and treats custom made to the community tastes and choices of individuals in each individual place. For recipes and much more details, visit www.missionfoods.com.
About Modelo
Born in 1925 in the small city of Tacuba, Mexico, Modelo has been bringing distinctive higher-high-quality beer to those people with the Combating Spirit ever given that, such as Modelo Especial®, Modelo Negra®, Modelo Chelada Especial™, and a flavorful lineup of Modelo Cheladas™. Modelo Especial is a golden, whole-flavored Pilsner-style lager with a clean up, crisp finish. As the #1 imported beer in the U.S., Modelo Especial a short while ago surpassed 150MM scenarios bought in 2021 and turned the #2 beer brand name in the group. The Modelo family of beers are solely brewed in Mexico and imported and marketed for the U.S. by Constellations Models.